Innovation

We drive strategic innovation on three levels: value innovation (brands and products), organizational innovation (strategic value chain with a focus on route to market), marketing innovation (Developing Psi-Op plans: psychological operations with clear behavioural change goals)

We approach the traditional innovation funnel from the opposite side: opportunity analysis & identification, based on consumption scene investigation and consumer profiling, will direct where we open up or close down the co-creation process. We have a tendency to come up with viable "new for industry" and "new for market" ideas even if we're asked just to come up with "new for company/new for brand" ideas. And we do not apologize!

Our keys to Innovation are:

• Design: Starting from the Human Systems perspective allows design to go beyond the behavioral and functional to approach desireability and aesthetics in a structured way. The creatives dream or nightmare? We call it managing value creation by empathy.
• Harmony: Innovation is an inconvenience when the outcome doesn't intuitively fit with your end user. People today do not want to sift through reems of paper before being able to understand the functionality and operations of your product or service. Innovations should be sensible & simple and allow for harmony with your consumer's future environment.
• Play: Although innovation is to be approached in a structured way, no innovation can come into existence without play. Play enables people (both internal and external) to get in touch with their emotions and increases the sensitivity for new ideas. Playing together with your customers enables to get in touch with them and truly understand what directions to choose.