PSILOG

Ask Bud. I guess by now they've learned that there's still a difference between making great 30 second tv spots and actually running a TV network. Moving your competitive area from Beer, Light Beer, No Carbs Beer or euh... any other Beer to entertaining beer drinkers and competing with Hugh Hefner or your next door football team proves to be a bridge too far for A-B.  An early warning for Joost TV?

It's not the brand, it's not the tech, it still is the content that drives the audience...  Community generated content works well online, we all know that by now. But step one is to build a community. Somewhere Bud seems to have skipped that part...

Article Excerpt

The audience for Anheuser-Busch's pioneering online-TV network has shrunk to the point where it's invisible -- at least as far as the measurement standards are concerned. Bud.TV's April traffic was too light to even register on ComScore Media Metrix, which recorded 253,000 unique visitors for the site during February, falling off to 152,000 during March. A ComScore spokesman said the minimum-traffic reporting threshold varies for the ratings service, but added: 'It's certainly fair to report that the site received less than 100,000' unique visitors in April.

Source: AdAge

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