Psilog
INTELLIGENCE ARCHITECTURE AND INSIGHTS ENGINEERING. SPICING UP THE MARKET RESEARCHERS LIFE ...
by Philip De Wulf on 14/09/2009
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Industry
insights
engineering
market research
This week Philip will give a workshop on BIMIA (business intelligence and marketing intelligence engineering) at the ESOMAR Congress in Montreux and will address the root causes of the fact that most companies intelligence infrastructure looks more like slums than well planned suburbs. He will address the challenges global intelligence and insights managers face today.
Insights as a function is, or should, predominantly...
MARKET RESEARCH, AN OLD-FASHIONED INDUSTRY
by Emmanuel Verhagen on 03/05/2007
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Industry
Research
Seminars
ARF
We've spent ages in the industry, working with market research and decided to break away. Fundamentally so. The reason is pretty simple and voiced in the most eloquent manner by David Lowden from TNS during the latest ARF conference: "The research company of the future will be a partner with its clients." ???? SO what has it been up till now?