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PsilogPsilogy

RESEARCH MADE SEXY...

by Philip De Wulf on 29/08/2007
Tags All Research Intuitive Response System esomar

We’ve cracked the nut. We have made getting consumer and customer feedback fun, easy, intuitive and … valuable by respecting how humans feel, how their emotions trigger their behaviour and by being there with them… Want to find out? Have a look at our presentation and paper for the ESOMAR Excellence Congress in Berlin. Now there’s a city that makes us dream about Dita…

 

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MARKET RESEARCH, AN OLD-FASHIONED INDUSTRY

by Emmanuel Verhagen on 03/05/2007
Tags All Industry Research Seminars ARF

We've spent ages in the industry, working with market research and decided to break away. Fundamentally so. The reason is pretty simple and voiced in the most eloquent manner by David Lowden from TNS during the latest ARF conference: "The research company of the future will be a partner with its clients." ???? SO what has it been up till now?

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