Psilog
MARKET RESEARCH, AN OLD-FASHIONED INDUSTRY
by Emmanuel Verhagen on 03/05/2007
Tags All
Industry
Research
Seminars
ARF
We've spent ages in the industry, working with market research and decided to break away. Fundamentally so. The reason is pretty simple and voiced in the most eloquent manner by David Lowden from TNS during the latest ARF conference: "The research company of the future will be a partner with its clients." ???? SO what has it been up till now?