Psilog
HOW TO EARN 30 MILLION DOLLARS?
by Philip De Wulf on 25/05/2007 (4 comments)
Tags All
Media
Callaway
Golf
Television
Ask Callaway TV. Now here's an example that proves my position in my latest post. Content is king. Even boring golf content. For some it's so interesting they adapt their media behaviour for it. For who? Ah. That's where superior profiling comes in. TV ( and radio) stations have been doing it for years ( some with us) and use the profiling to steer content generation, not just for positioning and communication. That's the key for success. Too bad I'm a Taylormade fan (see fellows button below). So yes...the brand plays a role too but not the leading one.
HOW TO POUR 30 MILLION DOLLARS DOWN THE DRAIN?
by Philip De Wulf on 15/05/2007
Tags All
Advertising
Media
Beer
Ask Bud. I guess by now they've learned that there's still a difference between making great 30 second tv spots and actually running a TV network. Moving your competitive area from Beer, Light Beer, No Carbs Beer or euh... any other Beer to entertaining beer drinkers and competing with Hugh Hefner or your next door football team proves to be a bridge too far for A-B. An early warning for Joost TV?