Psilog
HOW TO EARN 30 MILLION DOLLARS?
by Philip De Wulf on 25/05/2007 (4 comments)
Tags All
Media
Callaway
Golf
Television
Ask Callaway TV. Now here's an example that proves my position in my latest post. Content is king. Even boring golf content. For some it's so interesting they adapt their media behaviour for it. For who? Ah. That's where superior profiling comes in. TV ( and radio) stations have been doing it for years ( some with us) and use the profiling to steer content generation, not just for positioning and communication. That's the key for success. Too bad I'm a Taylormade fan (see fellows button below). So yes...the brand plays a role too but not the leading one.