Psilog
TRUE BEAUTY COMES FROM WITHIN… BOM CHICKA WAH WAH!
by Philip De Wulf on 27/06/2007 (20 comments)
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Dove
Danone
Fit Life Yoghurt
Axe
Sex Driven Beauty
3 communication angles on beauty and how to trigger interest for your brand:
Dove, Danone and... Fit Light Yoghurt.(see example below). All three however start from the same premise. Low self esteem triggers the desire to be "more beautiful". A desire that we have mapped out to get to grips with the most powerful ways to differentiate brands that address beauty in the fragrance business. Not starting from the presumption that all young women have low self esteem is definitely an option... We have identified 5 (life stage related) beauty desire platforms for women and 5 for men.