Psilog
INTELLIGENCE ARCHITECTURE AND INSIGHTS ENGINEERING. SPICING UP THE MARKET RESEARCHERS LIFE ...
by Philip De Wulf on 14/09/2009
Tags All
Industry
insights
engineering
market research
This week Philip will give a workshop on BIMIA (business intelligence and marketing intelligence engineering) at the ESOMAR Congress in Montreux and will address the root causes of the fact that most companies intelligence infrastructure looks more like slums than well planned suburbs. He will address the challenges global intelligence and insights managers face today.
Insights as a function is, or should, predominantly...