Psilog
BE EVERYWHERE BUT BE ALIGNED.
by Philip De Wulf on 05/10/2009
Tags All
David Plouffe
campaign
strategy
BVA
Bond van Adverteerders
Obama election
Key learnings from a meeting with David Plouffe, campaign director of the Obama 08 election.
Philip was able to ask David Plouffe what it takes to convince a leader not to go for the mainstream sentiment as detected in regular market research and polling but instead to show leadership by doing what "seems to be right". The answer was as brilliant as it was straightforward. "If you know where you are going, that's easy. If your strategy is clear, 95% of decisions are easy. I am a great fan of "no incident decision making" he said.