PSILOG
BE EVERYWHERE BUT BE ALIGNED.
by Philip De Wulf
Key learnings from a meeting with David Plouffe, campaign director of the Obama 08 election.
Philip was able to ask David Plouffe what it takes to convince a leader not to go for the mainstream sentiment as detected in regular market research and polling but instead to show leadership by doing what "seems to be right". The answer was as brilliant as it was straightforward....
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